Erich Starrett has been building and advising in emerging technologies since the earliest days of the internet, long before “AI” was trendy. His career has focused on helping organizations adopt new technology in practical, human-centered ways that actually move revenue forward. Grounded in the belief that technology should remove “administrivia” rather than replace human creativity, judgment, or empathy.
He is the founder of OrchestrateRevenue.com, where he works with startups through large enterprises to design AI-powered go-to-market and revenue operations systems that remove administrivia and increase the precision of GTM revenue engines across sales, marketing, and operations. He operates as a fractional executive and GTM Engineer / AI architect, helping leadership teams modernize revenue without losing their humanity. He is a huge advocate of Creative Contact Marketing and has THE Audacity to be in process of launching a new agency with the global thought leaders in the space - Stu Heinecke and Dale Dupree.
Erich is also the creator of AICHE (AiCuriousHumanEnthusiast.com) and hosts the AICHE Podcast, where he explores the evolving relationship between humans and intelligent systems, with a strong emphasis on agency, ethics, and practical application. AICHE represents a growing identity for professionals who are optimistic and curious about AI while remaining firmly human-centric.
In addition, he plays an active role in the Atlanta tech ecosystem as a Clay Creator and Clay Club Community Lead, and as the Atlanta Chapter Lead for the RevOps Co-op, helping revenue operators learn, build, and scale together in community. He is also a #MindStudioMaster AI Agent Builder (Level 3) and a global Ambassador of GTM AI Academy.
