Scott Santucci is widely recognized as the founding father of rapidly emerging sales enablement space. In 2008 he created the sales enablement practice at Forrester Research where he published the first official definition of the role.  While there, he and his team conducted ground-breaking research that highlighted the massive expense of “random acts of sales support” and the growing gap between buyers and sellers, and also identified the characteristics of organizations that achieve outlier performance.  He’s advised investment firms, CEO’s, CFO’s, and other executive teams about the strategic importance of sales enablement in the changing business environment.  In 2015 he joined Alexander Group to blend his expertise with that of the leading boutique revenue growth consultancy in order to help clients successfully evolve their sales forces and become more competitive in the new economy.

Today, Scott wears two other hats in addition to his Program Director responsibility with the Conference Board.  In 2016 he founded a local meet up group in DC that would evolve into The Sales Enablement Society and currently serves as its President.  “The Society” is a volunteer organization dedicated to promoting and elevating the role of sales enablement.  The group has grown rapidly and is over 4,000 members today, with 50 local chapters spread across 15 countries.   In 2018 he founded his own firm Growth Enablement Ecosystems – where he focuses on applying what he’s learned to help companies establish progressive sales enablement functions and programs to activate growth.  He is a proud graduate of Virginia Tech, where he attended on an athletic scholarship and currently resides in Northern Virginia with his four children.

In addition to co-founding OrchestrateSales.com, I had the opportunity to join Scott and Brian in a couple of Episodes the first few seasons of ISE. Fully embracing the curiosity of the SE Nerd in me I host ISE Season 3: Enablement History. My passion project? The elevation of the profession. Established upon Enablement history -- the three founding positions of the Sales Enablement Society back in November of 2016. Creating a platform for Enablement Superheroes around the globe, across the timeline, to unveil their role in our story. A movement where Enablement Practitioner evolves to become a cross-functional #Orchestrator of their company's Revenue Engine and ultimately obtains a executive-level seat as head of Productivity.

Dr. Brian Lambert is an Amazon Best-Selling and Award-Winning Author, AI strategist, and digital transformation expert dedicated to helping leaders overcome data drag and master AI-driven success. As the host of The AI Lead Podcast, Brian delivers actionable insights, expert interviews, and real-world strategies to help professionals and organizations navigate the AI-driven economy.

With over 20 years of experience in technology, business transformation, and leadership development, Brian has worked with Fortune 500 companies, government agencies, and industry pioneers to drive AI adoption, digital strategy, and workforce innovation. He is the author of The AI Lead: Overcoming Data Drag to Accelerate Digital Dominance and the creator of Digital Command, a movement designed to equip professionals with the skills needed to thrive in the age of AI.

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